Radisson Blu®, one of the world’s
leading brands with nearly 300 hotels in operation in 69 countries and
territories, today announced the “LOVE BLU, BE PINK!” campaign where one
room in each participating hotel across the globe will turn pink for the month
of October. The pink Business Class guest room will feature pink décor and
other special pink amenities. A portion of the proceeds from the sale of the
pink rooms will benefit charities that support breast cancer research and
awareness.
“Radisson Blu is pleased to announce its support in the
fight against breast cancer,” said Rose Anderson, vice president, global branding,
Radisson Blu. “In partnership with our guests, we look forward to raising funds
for breast cancer research and awareness.”
